Google special

Google Google is named after the mathematical term "googol,” defined as the value represented by a one followed by 100 zeros. Google is the leading Internet search engine; its primary service is offering consumers targeted search results which is selected from more than 8 billion web pages. Larry Page and Sergey Brin, both Stanford dropouts, created the Google search technology from a school project. The site offers search results in more than 35 languages and attracts an audience of more than 380 million people worldwide. When Google entered the online search market, Yahoo was the market leader. In a short time span, Google has become the best search engine by cutting into the market share of Yahoo and other players. Its innovative…show more content…
Microsoft and Yahoo, both are continuously investing heavily in search technology and in gaining the market share. 2. Google is operating in an oligopoly industry with few competitors like Yahoo and MSN. Thus, with low differentiation within the search engine’s result it can become difficult for Google to retain its users. Yahoo and MSN are also launching their own search engines and targeted advertising systems; Google is locked in a race to develop new search tools to attract users and to expand its advertising networks. 3. Google listed click fraud as one of the potential "worries" that can affect its revenue. In fact, Google admitted to regularly paying refunds because of click frauds. Click fraud occurs a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating an improper charge per click in pay-per-click online advertising. For example: Network click fraud - you host Google AdSense advertisements on your own personal website. Google pays you every time someone clicks on its ad on your site. Its fraud if you sit at the computer and repeatedly click on the ad or write a computer program that repeatedly clicks on the ad. That kind of fraud is easy for Google to spot, so the clever network click fraudsters simulate different IP addresses, or install Trojan horses on other people's computers to generate the fake clicks. Strategic Recommendations and

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